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COMMERCIALIZATION

Assignment
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Enter international markets via partner search to accelerate commercial timelines and enhance revenue growth
Challenges
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Break-through products in a new category
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Products not yet sold in Client’s domestic market
Strategy
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Build and implement customized market entry/building and partnering strategies
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Segment and analyze markets by product applications
Implement
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Research and rank geographies with largest potential markets
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Analyze, profile and approach key players in target segments
Problem
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Market not well-defined
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Regulatory hurdles
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High cost
Solution
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Prioritized countries with less burdensome regulatory pathways
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Developed tiered pricing structure + license model
Outcome
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Distribution and license agreements executed with leading players in key countries
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