COMMERCIALIZATION

Assignment

  • Enter international markets via partner search to accelerate commercial timelines and enhance revenue growth

Challenges

  • Break-through products in a new category

  • Products not yet sold in Client’s domestic market

Strategy

  • Build and implement customized market entry/building and partnering strategies

  • Segment and analyze markets by product applications 

 

Implement

  • Research and rank geographies with largest potential markets

  • Analyze, profile and approach key players in target segments

Problem

  • Market not well-defined

  • Regulatory hurdles

  • High cost

Solution

  • Prioritized countries  with less burdensome regulatory pathways

  • Developed tiered pricing structure + license model

Outcome

  • Distribution and license agreements executed with leading players in key countries

© 2018 by Global Strategy, Inc.

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