MARKET INTELLIGENCE 

Assignment

  • Determine market size, segments, growth rate, trends, competitive landscape and business opportunities in key international geographies

Challenges

  • Sparsely published secondary information

  • Unreliable data from public and private sources

Strategy

  • Identify KOLs, key players, competitors

  • Primary research to generate qualitative + quantitative data, SWOT and PESTLE Analyses, Porter’s Five Forces

Implement

  • Design targeted market intelligence study utilizing a predictive analysis model

  • Market share and value analysis.

Problem

  • Language and time difference

  • Determine market value and business opportunities

Solution

  • Utilized GCN members for local market intelligence

  • Built valuation and market opportunity assessment models

Outcome

  • Actionable intelligence provided key insights and enabled successful entry in new markets focusing on competitive and commercial advantages

© 2018 by Global Strategy, Inc.

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